Rockin' Since 2002

A LOOK BACKSTAGE

From a Sketch to Something Bigger

Destroyer.Rocks started with an idea, a sketch, and a fax machine.

In 2002, Jeff Bouchy started drawing bobblehead concepts and sending them halfway around the world to see what was possible. One fax turned into a business built on finding great products, building strong relationships, and figuring out how to make things happen.

Today, we work across sports, retail, and corporate markets, helping organizations turn ideas into merchandise, retail experiences, and products people actually want. More than two decades later, we’re still curious, still growing, and still doing things our own way.

MEET THE CREW

More than Two Decades.
One hell of a team.

Ownership

Jeffrey and Laura Bouchy

Sales Team

Carie Hanawalt

VP of Sales and Business Development

Heather Doane

National Retail Sales Manager

Jeffrey Bouchy, Jr.

National Sales Manager

Henri Mittelstaedt

International Sales Manager

Overseas Production Team

Lily Lee

Director of Import Production & Logistics

Shafiqul Shuvo

Director Of Import Production & Logistics

Creative Design Team

Jackie Cooley

Graphic Designer / Production Manager

JACKIE@DESTROYER.ROCKS

Afuwa Mulyo

Graphic Designer

Francielle Miranda

Vice President of Marketing and Product Development

Accounting

Natalia Franco

Controller

Screen Printing Operations

Travis Martinez

King of Tees 

Chris Baniaga

Prodigy of Printing 

Alexis Queen

Warehouse Wizard 

Store Operations

Griffin Skinner

Store Manager – The Zone Grand Rapids

Seth Marion

Store Manager – The Zone Charleston

The Story Behind the Name

IT STARTED WITH KISS

Jeff Bouchy saw KISS live in 1979 and saw the power of a brand that people remembered. The name Destroyer.Rocks is a nod to the band’s iconic fourth album, and that same larger-than-life mindset still influences how we approach merchandise today.

Jeff’s experience owning and holding interests in arena football, Minor League Baseball, and hockey organizations gave him firsthand insight into the pace, pressure, and expectations behind the business. Our team brings that same perspective, with every member having experience working within sports organizations.

Our in-house screen-printing facility gives us the ability to move quickly when timing matters, producing high-demand products like T-shirts and rally towels with greater speed and control.

And while the company has grown, the people who helped get Destroyer Rocks off the ground are still here today. We’ve built a team that sticks around, knows the business, and carries that experience from one project to the next.

We’ve been building for over two decades. And we’re not done yet.

THERE'S A REASON WE'RE STILL HERE

YOUR VIP PASS TO BETTER MERCH

WE KNOW THE BUSINESS

More than two decades in, we know what works and how to keep things moving.

WE KNOW HOW TO FIND IT

Our global network gives us access to thousands of products and the people who make them.

WE KNOW OUR PEOPLE

Our team has been here for the long haul, bringing experience you can count on.

WE DO THINGS OUR WAY

Inspired by rock & roll, we take the work seriously without taking ourselves too seriously.

FROM OUR CREW TO YOURS

LET'S MAKE IT HAPPEN

We’ve been figuring out how to make great ideas into real products since 2002. Let’s put that experience to work for your brand.